Jobs to be done innovation

The jobs to be done innovation is a little bit like the difference between listening to radio signals from humans instead of listening to presumed aliens in space.

Jobs to be done innovation is a very powerful process for innovation. In fact, it is so powerful that you don’t even have to innovate to be innovative with it. You might not have to change your organization that much, you can be innovating anyway.

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Fail fast applied

Casimir Artmann in a meeting room

When I wrote about the fail fast fallacy, Gene Hughson and Casimir Artmann replied on their blogs: “the need for design” and “fail is not an option“. We decided to create a video together to get a more lively discussion going. Gene asked us how well our joint video was…

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The fail fast fallacy

A bunch of lemmings rushing over the edge of the abyss. Is this how the fail fast people treat innovations?

Is fail fast a fallacy? It didn’t take long before Microsoft had to take Tay offline. The story made a big splash online, with many news sites writing about it and friends alerting friends on social media. Business Insider wrote that it was “hugely embarrassing for the company.” Wall Street…

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